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Video Cassette Recording (VCR) was an early domestic analog recording format designed by Philips. It was the first successful consumer-level home videocassette recorder (VCR) system. Later variants included the VCR-LP and Super Video (SVR) formats.
The VCR format was introduced in 1972, just after the Sony U-matic format in 1971. Although at first glance the two might appear to have been competing formats, they were aimed at very different markets. U-matic was introduced as a professional television production format, whilst VCR was targeted particularly at educational but also domestic users. Unlike some other early formats such as Cartrivision, the VCR format does record a high-quality video signal without resorting to Skip field.